Recorded live at the 2025 ROI of Creativity Summit, this episode features Anne Jacoby, founder of Spring Street and author of the Amazon #1 bestselling book Born to Create. Anne positions creativity as a practical, learnable discipline that builds connection, innovation, and belonging at work.

Drawing from her background in theater and business leadership, she explores how collaboration and feedback translates directly into creative leadership, and why psychological safety and vulnerability are essential for teams to take risks and generate new ideas.

An actionable discussion on the ROI of creativity, and what it looks like when organizations truly invest in it.

Anne Jacoby is founder of the culture consultancy Spring Street, dedicated to cultivating creativity at work. Through culture assessments, workplace strategy, leadership programs, and coaching, Anne partners with leaders who crave more connection and innovation across their teams. By combining her early career experience as a performer, an MBA from NYU’s Stern School of Business, and 20+ years in corporate life, Anne sparks creativity in teams to find more joy and drive business results.

Anne is an advocate for early arts education and proudly served on the board of her alma mater, the Los Angeles County High School for the Arts. Her bestselling book, Born to Create, features artists, business leaders, and entrepreneurs, and was a #1 new release on Amazon. She is a repeat guest lecturer at leading universities around the globe. More at springstreetco.com

Recorded live at the 2025 ROI of Creativity Summit, this episode features Dr. Zorana Ivcevic Pringle, senior research scientist at the Yale Center for Emotional Intelligence and author of The Creativity Choice. Zorana breaks down the science of how emotion, uncertainty, and self-regulation shape the creative process, revealing why discomfort is natural and that constraints can actually spark originality.

She shares research-backed examples from artists, workplaces, and organizations, illustrating how noticing emotion, embracing exploration, and asking better questions lead to more innovative outcomes. Zorana also offers a clear, grounded perspective on generative AI, where it complements human creativity and where human insight and critical thinking still lead the way.

An inspiring, practical conversation about what drives creative breakthroughs and the real return on investing in creativity.