For more than two decades, across theater, television, and experiential marketing, I've been driven by one passion: turning concepts into immersive, memorable experiences. I lead with empathy and with both creative and technical direction, empowering teams to deliver exceptional work.

As founder, CEO, and Executive Producer of Preview Media, I oversee cross-functional teams of 10 to 200+ people, along with producers and vendors, on concurrent live and virtual experiences, digital technology, and content projects. I present client SOWs and budgets, guide creative teams through schedules and production plans, and keep projects on track against P&L goals, all while building a culture of ongoing feedback and recognition.

In my 13 years at Preview, I've personally managed key accounts including The New York Times, The North Face, and Foot Locker, and led production for Adobe, Airbnb, Talkspace, Edelman, Unilever, the ACLU, and UEG. I've executive-directed award-winning events such as Adobe 99U, which draws 1,500 creative innovators each year and involves 75 to 100 staff on a $1.5-1.8M production, and New York Comic Con, where I led a team of 200 to 250 on a $700K global activation attracting 10,000 to 15,000 attendees.

Along the way, I've built an extensive network of vendors, contractors, and freelancers, and a reputation for uniting creative, management, production, and event teams around a shared vision.